"Precision guided Deffke's practice at every turn. In 1909 he worked for the leading design precisionist, Peter Behrens, and watched as he built-up the Allgemeine Elektricitäts-Gesellschaft (AEG) brand through the concerted integration of graphics, product design and architecture. Deffke learned that a pure mark void of superfluous ornamentation could communicate directly with the public like few other business tools. After leaving Behrens' employ, Deffke became a design consultant to Otto Elsner Verlag, where he focused on developing the firm's identity."
(etc. from the designobserver by Steven Heller)
Otto
Elsner Verlag
